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Wednesday, December 22, 2010

Judging a book by its cover

OK so when I was a little one, I was told not to judge a book by its cover. That we should look inside and see. Hey, not only are people judging a brand new book by its cover, but they will read books with the most beautiful covers. Those with the ugly covers they tend to ignore. Well, this fact is not lost on marketing professionals who on building a better more attractive package spend a lot of time and money.